1. Why did John Deere decide to become the General Sponsor of AgroExpo Uzbekistan 2026? What does this partnership mean for the company?

For John Deere, participating in AgroExpo Uzbekistan 2026 as General Sponsor is, above all, a confirmation of the strategic importance of the Uzbek market and our long-term cooperation with the country’s agricultural sector.

Uzbekistan has significant agricultural potential and is one of the key markets in Central Asia. AgroExpo Uzbekistan brings together manufacturers, agricultural enterprises, farmers, financial institutions and industry representatives, making it an important platform for open professional dialogue.

We see this partnership not simply as participation in an exhibition, but as an opportunity to demonstrate modern technologies, exchange experience with agricultural producers and discuss the future development of agriculture in Uzbekistan together.

2. What role does the Uzbek market play in John Deere’s strategy in Central Asia?

Uzbekistan holds an important place in John Deere’s Central Asia strategy. It is a large and dynamically developing agricultural market with sustained demand for productive, reliable and technologically advanced agricultural machinery.

John Deere has been operating in Uzbekistan for more than 20 years. Today, our objective is not only to supply machinery but also to build a comprehensive support system for agricultural producers—from machine selection and delivery to servicing, genuine spare parts, operator training and the introduction of digital solutions.

3. What changes are you seeing today in the way Uzbek farmers choose agricultural machinery and technologies?

The selection of agricultural machinery is becoming increasingly professional and comprehensive.

Whereas in the past the main focus was primarily on price and machine specifications, agricultural producers are now increasingly evaluating overall efficiency: productivity, fuel consumption, reliability, total cost of ownership, service and spare parts availability, service life and digital monitoring capabilities.

There is also growing interest in precision agriculture technologies and solutions that enable decisions to be made on the basis of actual data rather than experience and subjective assessment alone.

4. Which John Deere solutions presented at AgroExpo Uzbekistan 2026 best address the current needs of Uzbek agricultural producers?

At the exhibition, we are presenting solutions focused primarily on improving the productivity, reliability and efficiency of agricultural operations.

First and foremost are John Deere 6M Series tractors, which are well suited to a wide range of tasks—from soil preparation to transport and seeding operations. We would also particularly highlight the John Deere CP570, a modern cotton harvester that is especially relevant to Uzbekistan given the importance of cotton production to the country’s agriculture.

At the same time, modern John Deere equipment is no longer just a standalone machine. It combines machine performance with precision agriculture systems, telematics, service support and equipment fleet management.

5. How important is the digital ecosystem—not just the machinery itself, but precision agriculture, telematics, data analysis and remote equipment monitoring—to today’s farmer?

Today, the digital ecosystem is becoming an important part of modern agricultural machinery.

For a large agricultural producer, it is important to know not only where a machine is located, but also how it is operating, how long an operation takes, how efficiently fuel is being used, when maintenance is required and how production processes can be optimized.

This is why solutions such as JDLink, precision agriculture systems and operational data analysis tools are gradually becoming not just optional features, but part of a modern approach to agricultural enterprise management.

6. Which John Deere technologies already enable farmers to make data-driven decisions and use fuel, fertilizers, water and other resources more efficiently?

John Deere is developing a comprehensive range of precision agriculture and digital monitoring solutions that allow data to be used directly in management decisions.

Telematics provides information on equipment operation and condition, while precision agriculture technologies help perform various field operations more accurately.

Depending on the equipment and technologies used, these solutions can optimize routes and operations, monitor fuel consumption, make more efficient use of seeds, fertilizers and other resources, and identify maintenance needs in a timely manner.

The underlying principle is simple: the more objective data agricultural producers have, the more precisely they can manage their resources and production processes.

8. Efficient operation of modern machinery requires high-quality service, spare parts and trained specialists. How is John Deere developing these areas in Uzbekistan and the wider region?

For John Deere, delivering a machine is only the beginning of a long-term relationship with the customer.

In Uzbekistan, considerable attention is being paid to developing service infrastructure, providing customers with genuine spare parts, technical support and specialist training.

Training operators and technical personnel is equally important. A modern machine can only realize its full potential when it is properly configured, maintained in accordance with the manufacturer’s requirements and operated by a trained specialist.

We therefore regard service, spare parts and training as integral parts of our overall customer support system.

9. John Deere is participating in several categories of the AgriStar Awards. Which technologies or solutions is the company presenting this year, and why do they deserve the attention of the professional agricultural community?

At the AgriStar Awards 2026, John Deere is presenting technological solutions that combine agricultural machinery performance, digital technologies and elements of precision agriculture.

We place particular emphasis on solutions that not only increase the productivity of an individual machine, but also make the entire production process more manageable and efficient.

One particularly illustrative example is the introduction of modern technologies in cotton production. The John Deere CP570 combines high cotton-harvesting productivity with modern management and monitoring systems, helping improve harvesting efficiency and reduce dependence on human factors.

For us, participating in the AgriStar Awards is an opportunity to introduce the professional community to technologies that already have practical applications and can be adapted to the real needs of agricultural producers in Central Asia.

10. How do you assess the importance of the AgriStar Awards in promoting innovation and new technologies in Uzbekistan’s agriculture?

The AgriStar Awards play an important role as a platform for professional dialogue on modern technologies and innovation in agriculture.

For the development of the sector, it is important not only to introduce new solutions, but also to create opportunities to exchange experience, demonstrate practical results and discuss technologies between machinery manufacturers and agricultural producers themselves.

We believe initiatives like this help increase market interest in modern technologies and encourage a more technology-driven approach to the development of the agricultural sector.

11. Which areas does John Deere plan to develop in Uzbekistan and Central Asia in the coming years?

Our main priorities remain the supply of modern agricultural machinery, the expansion of service support, the availability of genuine spare parts and the development of digital solutions.

Another important area is improving the training of operators, technical specialists and employees of agricultural enterprises.

In the long term, we see the market moving toward integrated solutions, in which customers receive not just machinery but a complete system comprising the machine, service, precision agriculture technologies, telematics, training and technical support.

12. Today, the agricultural sector faces the challenge of increasing productivity while using water, fuel and other resources more efficiently. How do John Deere technologies help address these challenges?

Today, increasing productivity cannot be considered separately from efficient resource use.

John Deere technologies enable agricultural operations to be performed more precisely, equipment operation to be monitored and data to be used to optimize workflows.

As a result, agricultural producers can better control fuel consumption, machine operating time, material use and field operations.

At the same time, it is important to understand that the final outcome depends not only on technology, but also on correct machine configuration, operating conditions, maintenance quality and personnel qualifications.

13. How do you envision a modern farm in Uzbekistan in five to ten years? Which technologies do you believe will become indispensable?

We expect modern farms to become increasingly digital and data-driven.

Over the next five to ten years, telematics, precision agriculture, automation of individual operations, remote equipment monitoring, production data analysis and the integration of different machines and processes into a single digital system will become increasingly important.

The human factor will not disappear, however. On the contrary, the role of qualified specialists will grow: operators and farm managers will need not only to know how to operate machinery, but also to use the data it provides effectively.

FINAL QUESTION: What is the main message John Deere would like to convey to the exhibitors and visitors of AgroExpo Uzbekistan 2026?

John Deere wants to demonstrate that modern agriculture is no longer simply about choosing machinery. It is about taking an integrated approach to productivity, efficiency and resource management.

We want AgroExpo Uzbekistan participants to see the potential of modern machinery, digital technologies, precision agriculture and service support as a unified system.

John Deere has worked with agricultural producers in the region for many years and sees great potential for the development of Central Asia’s agricultural sector. Our goal is not simply to supply machinery, but to be a long-term technology partner for agricultural producers, helping them increase productivity, use resources efficiently and develop their businesses.

For us, AgroExpo Uzbekistan 2026 is an opportunity to meet the professional agricultural community, showcase modern solutions and discuss the future of agriculture in Uzbekistan together.